1. What Is an Online Presence?

  • Your online presence = your personal brand
  • It is how employers see and evaluate you online

Employers can easily search you → first impression happens before interviews

2. Why It Matters

  • Employers look for:
    • Red flags (negative signals)
    • Green flags (positive signals)

Goal:

  • Minimize risks
  • Maximize strengths

3. Red Flags vs Green Flags

Red Flags (Avoid)

  • Inappropriate content
  • Unprofessional behavior
  • Content that conflicts with company values
  • Misalignment between:
    • Your profile
    • Your target career

Green Flags (Show Strongly)

  • Relevant skills and projects
  • Professional communication
  • Industry engagement
  • Clear career direction
  • Evidence of learning and growth

4. How to Build a Strong Online Presence

① Highlight Projects & Experience

  • Share:
    • Work projects
    • Personal projects
    • Volunteer work
  • Include:
    • Your role
    • Measurable results
    • Skills used

② Engage Actively (Not Passively)

  • Don’t just:
    • Like or repost
  • Also:
    • Add your own insights
    • Share opinions
    • Write short posts

This shows:

  • Critical thinking
  • Expertise
  • Personality

③ Show Your Interests & Direction

  • Make clear:
    • What you are interested in
    • What field you are targeting

Acts like:

  • A signal to employers

④ Demonstrate Growth Mindset

  • Share:
    • What you’re learning
    • Lessons from experience

Employers value:

  • Continuous learning
  • Self-improvement

5. Managing Risks (Very Important)

① No Clear Separation (Personal vs Professional)

  • Everything online can be seen as:
    • Professional image

② Control Privacy Settings

  • Review:
    • Social media accounts
  • Make private:
    • Content that may harm your image

③ Think Before Posting

Ask:

  • Would an employer feel uncomfortable seeing this?

6. Key Platforms

General (For Everyone)

  • LinkedIn → Essential
  • Handshake → Entry-level jobs

Field-Specific Platforms

  • Design:
    • Behance
  • Development:
    • GitHub

Choose platforms based on:

  • Your target career

7. Using AI to Improve Your Online Presence

  • Use tools like Gemini to:
    • Identify best platforms
    • Suggest posting strategies
    • Improve profile content

Example prompt:

“What platforms and strategies should I use to build a strong online presence for [job field]?”

8. Learning from Others

  • Analyze profiles of:
    • People in your target role
  • Focus on:
    • How they present skills
    • How they communicate

9. Key Insight

  • Your online presence:
    • Works 24/7
    • Can attract opportunities passively

It is like:

  • Networking even when you’re not active

10. Final Takeaway

  • Build a strong online presence by:
    1. Sharing relevant work and insights
    2. Engaging actively
    3. Managing risks carefully
    4. Using the right platforms

→ A well-managed personal brand can increase your chances of being noticed and hired