1. Key Concept

  • A resume is a marketing tool:
    • It presents you as the ideal candidate for a specific job
  • A generic resume does not work
    • Must be customized for each application

Analogy:

  • Same as targeted ads → different customers need different messages

2. Why Tailoring Matters

  • 83% of recruiters prefer candidates who tailor their resumes
  • Recruiters spend only ~7.4 seconds reviewing a resume

Therefore:

  • Your resume must be:
    • Relevant
    • Clear
    • Impactful immediately

3. Important Insight

  • Same job title ≠ same requirements

Example:

  • UX Designer (E-commerce):
    • User research
    • Complex website design
  • UX Designer (Startup):
    • Rapid prototyping
    • A/B testing

You must adjust your resume for each role

4. Resume Content (What to Write)

① Show Measurable Results

  • Use numbers and data

Weak:

  • Increased sales

Strong:

  • Increased sales by 30% by closing 8 new accounts in 3 months

② Highlight Transferable Skills

  • Translate past experience → relevant skills

Example:

  • Store clerk → communication + customer service
  • Add impact:
    • “Improved customer satisfaction by 20%”

③ Use Impactful Language

  • Use:
    • Action verbs
    • Precise wording

Weak:

  • Made a dashboard

Strong:

  • Designed and built an interactive real-time dashboard enabling faster decision-making

④ Add Specific Context

  • Avoid vague statements

Weak:

  • Team player

Strong:

  • Mentored junior team members and resolved technical issues

5. Resume Structure (How It Looks)

① Keep It Concise

  • Ideally:
    • 1 page (best)
    • Max 2 pages

② Make It Scannable

  • Use:
    • Bullet points
    • Clear sections
    • Bold / formatting

Helps recruiters quickly understand your value

③ Highlight Key Skills

  • Place skills where they are easy to see
  • Use keywords from job description

6. Personalization (Critical Step)

① Match Job Description Keywords

  • Identify important words:
    • “Leader”
    • “Quick-thinking”
  • Include them naturally in your resume

② Align with Responsibilities

  • Connect your experience → job requirements

③ Be Selective

  • Do NOT include everything
  • Focus on:
    • Relevant experiences
  • Remove:
    • Less relevant details

7. Key Insight

  • A strong resume:
    • Shows clear match between:
      • Your skills
      • Job requirements

The goal:

  • Make it easy for recruiters to say:
    • “This candidate fits the role”

8. Final Takeaway

  • Tailored resume = higher chance of getting hired
  • Focus on:
    1. Content (results, skills, impact)
    2. Structure (clear, concise, scannable)
    3. Personalization (job-specific alignment)

→ This transforms your resume from a list of experiences into a powerful marketing document