DORA Metrics
DORA uses five delivery metrics. Define event boundaries, distinguish failed-deployment recovery from all-cause MTTR, and interpret changes in context.
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Data Product Adoption
A product can serve one team and retain useful caches or snapshots. Measure use and reduced duplicate work without treating either count as proof of value.
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Descriptive and Diagnostic Analytics
Breaking a decline down by region and channel produces candidates, not causes. The gap between the two is the hardest step in analytics.
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Conversion Rate (CR)
Conversions divided by something. Which something decides what the metric means, how it moves, and whether its error bars are honest.